About Klages Web Design, our Company and Services
Klages Web Design has been building small business websites that improve profitability and efficiency of operations since 1998.
“I am Ken Klages and I have developed a solid reputation for excellent customer service and dependable results for over 10 years in web design and over 5 years focusing on search engine optimization. I hold a BSME degree in mechanical engineering from Lehigh University and have 12 years of corporate work experience followed by 17 years of self employment. So, I understand the marketing challenges a business faces.”
Most web site designers will simply take whatever text and photos you give them and make it look nice (if you are lucky). But our expert Project Manager consults with our clients on marketing and search engine factors to design a web site that is much more likely to actually help you bring in new business — and isn’t that why you want a web site in the first place?
When we work together, any member of our team, no matter the task, will tell you if there are better ways to present your message. And our expert copy writer can help develop your words for maximum marketing effectiveness; writing content that is keyword-phrase-rich while still capturing the tone in which you want to present your business.
Traffic + Conversion = PROFIT
In this way, we try to ensure that your website both gets traffic coming in from the search engines (please read more about search engine optimization to understand this aspect), AND that we do the best job to convert the traffic you get into a sale, sign-up or customer inquiry.
We can build new fully responsive WordPress websites OR fully code a site from scratch to your unique specifications. Ecommerce sites can be built using any number of online selling systems to suit your needs. We can set you up with a custom-programmed site for custom database management, and if you want some Flash animation, I know how to use Flash in ways that does not kill your search rankings as global search networks move away from all things Flash. And, if you want to be able to edit your own site, we can share knowledge, educate and train you in the essentials that will allow the end user to quickly and easily make their own updates to the site.
We are NOT a company of Graphic Designers
Be careful who you hire to build your site! There are millions of beautiful looking websites that were designed by a graphic designer who bought some web design software. Unfortunately, these sites are often totally invisible to the search engines. Problems that will prevent your site from ranking well on search engines include:
- Minimal text – word content – on the page
- No use or improper use of Alt Tags
- Confusing site navigation
- Lack of keyword analysis and targeting
- Improper keyword density
- Many more technical factors
- Page Titles like “Your Company Name” or “Welcome to our website!”
- Use of beautiful fonts embedded in graphics where they can’t be indexed
For any small business, it is better to have an ordinary looking site that sells lots of products or services than a beautiful site that does no sales at all. So when you work with Klages Web Design, we develop a great looking website that WILL generate search engine traffic and sales. And, if you want a custom logo design, or just a really super-gorgeous site, we have several graphic designers who work in tandem with our technical team to design the beautiful logos, colors, and layouts clients want, but with guidance to make sure we don’t compromise on the usability and effectiveness of your site.