About Klages Web Design Services

Klages Web Design has been designing web sites that help small and medium size businesses improve profitability and efficiency of their operations since 1998. 

I am Ken Klages and I have developed a solid reputation for excellent customer service and dependable results for over 10 years in web design and over 5 years focusing on search engine optimization.  I hold a BSME degree in mechanical engineering from Lehigh University and have 12 years of corporate work experience followed by 17 years of self employment.  So, I understand the marketing challenges a business faces.

Most web site designers will simply take whatever text and photos you give them and make it look nice (if you are lucky).  But, I consult with my clients on marketing and search engine factors to design a web site that is much more likely to actually help you find new business -- and isn't that why you want a web site in the first place?

When you and I work together, I will tell you if I think there are better ways to present your message.  And I can help you either edit your copy for maximum marketing effectiveness, or (for additional cost, of course), I can even write the content for you and then you can just review and comment / correct what I write for you.

Traffic + Conversion = PROFIT

In this way, we try to ensure that your web site both gets traffic coming in from the search engines (please read more about search engine optimization to understand this aspect), AND that we do the best job to convert the traffic you do get into a sale or customer inquiry.

I build sites using Dreamweaver - which is the professional's tool of choice.  I can set you up with a custom-programmed site for e-commerce or custom database management, and if you want some Flash animation, I know how to use Flash so it does not kill your search engine rankings.  And, if you want to be able to edit your own site, I can set it up to work with Adobe Contribute software which allows the end user to quickly and easily make their own updates to the site.

My experience running my own businesses has given me an understanding of the challenges facing small businesses.  This means I will help make sure your site is an effective marketing tool with good usability and clear navigation.  That means your site will be a tool that helps your business be more profitable.  Although I try to work personally on the majority of my projects, I also have a team of talented free-lancers who I can bring on board to any project where we need specialized capabilities or more manpower to finish a big job on a tight time schedule

I have been amazed over the years about how many of my clients had worked with a "web designer" who did not respond to emails or phone calls in a timely manner.  Too many times I have finished sites that were started by someone else who never completed the work they had contracted to do.  This level of unprofessionalism is rampant and can cost you and your company both money and credibility.  By working with me, you can rest assured that I have established a track record of quality, on-time service for over 200 clients.  Please check out some of the testimonials my web site design clients have sent me.

Be careful who you hire to build your web site.  There are millions of beautiful looking web sites on the web that were designed by a graphic designer who bought some web design software.  Unfortunately, these sites are often totally invisible to the search engines. 

Problems that will prevent your site from ranking well on search engines include

• Use of Frames
• Use of beautiful fonts embedded in graphics
• Minimal text on the page
• Page Titles like "Your Company Name"
• No use or improper use of Alt Tags
• Confusing site navigation
• Lack of keyword analysis and targeting
• Improper keyword density
• Many more technical factors

My opinion is that I would rather have an ordinary looking site that sells lots of my product than a beautiful site that does no sales at all.  So when you work with me, I do my best to develop a nice looking web site that WILL generate search engine traffic.  And, if you want a custom logo design, or just a really super-gorgeous site, I have several graphic designers who I work with that can design the beautiful logos, colors, and layouts, but with my guidance to make sure we don't compromise on the usability and effectiveness of your site.