I read a great blog post over at business.com on recycling your content to create a variety of content which is so critical to success in your online marketing efforts these days.
Check it out at http://blogs.business.com/b2b-online-marketing/2010/ck
It gives you variety of ideas on how to take content and information you already have and repurposing it for the web marketing. Trust me when I say this is much easier than creating it all from scratch.