This is why keyword research takes a lot of work to do well.
Good SEO begins with good keyword research. After all, if you don’t know the ways people are seeking your content, it’s pretty hard to ensure that your content “speaks” to them using the words they search for.
The folks at Promodo created an infographic outlining some key parts of the keyword research process. Understanding that each page of your site or potential new website has its own terms to target, brainstorming possible terms, researching with the Google Keyword Tool and more are covered. Check it out: