Why Does My Business Need a
Website?
If you want to increase
the profitability of your business and generate leads
or sales at a very low cost,
a well-optimized web site could be the perfect answer. Whether
you want to sell your product on-line, or if you simply
want to generate customer inquiries, a web site that
is designed with good search engine optimization can
become a major source of low cost business lead generation.
But My Current Site Does NOTHING For Me
Don't be discouraged if
your current web site has never done anything to bring
you new leads. This
is most often the case with sites designed by the vast
majority of small web design firms (and a surprising number
of large firms). I
have either reworked or redesigned over 100 sites that
previously had no high search engine rankings and had
only a few hundred page views per month. A couple
of months after the new site launches, I have taken the
traffic from hundreds of page views to thousands or tens
of thousands of page views per months.
Google search engine results typically improve
from a few obscure terms in the top 20 google search results
to dozens or even hundreds of phrases that rank in the
top 20. To see actual results
from my search engine optimization and site redesign efforts, please click
here for a (rather lengthy) pdf document with actual results
for my customer sites.
A Web site offers the perfect
way to:
 Boost
Your Credibility - Having a Web site
shows your customers you have a serious commitment
to customer support in the information age. And,
the cost of an entire year of hosting with DWP
is LESS than you would pay for One Month for a
small Yellow Pages ad.
- Increase the Effectiveness
of your Advertising - By listing a web
site address in your Yellow Pages or other advertising,
a small ad can refer your customer to ALL of the
information they need to turn them from a prospect
in to a customer.
- Improve Customer Service -
If you spend time answering the same questions from
many different customers, a Web site is perfect way
to allow your customer to look up the information they
need, when they need it.
- Generate leads -
Expand your customer base with the global reach of
the Internet. The average Internet consumer has an
income of $58,000 and 75% have credit cards - a great
demographic to reach! Although you should NOT expect
search engines to immediately generate thousands of "hits",
we have numerous examples of clients who have generated
enough new business from their web sites in just the
first few months to pay for the site for life!
- Reduce printing costs -
The Internet lets you put your marketing information
on-line so it is INSTANTLY available. And you have
no Printing, Handling, or Mailing Costs, plus you never
get stuck with stacks of out-of-date literature.
- Increase your sales -
You can generate additional sales of products or services
directly over your Web site to customers you never
could have reached through traditional methods.
If you would like to schedule a
FREE Consultation
on how your business could benefit
from a well-optimized
and well-designed web site,
please Email:
or call 415-472-2691.
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